Six businesses, six sites.

Self-initiated work — not client projects — each one designed from scratch around real reference sites in its own industry.

A wood-fired restaurant site built around mood, not menus.

A corporate law firm site that reads as serious money, quietly.

A clinic site that calms people down before they've even booked.

A luxury listings site built to make a house look like an asset.

A studio site with the energy of the room it's selling.

A slow-fashion storefront that photographs like the product.